MikeWilloughby
Comments
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There is clearly a role for internal communications. There is also a clear role for external communications - raising awareness of the game and signposting calls to action. Hopefully I'll find these on some of the other strategies.
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"Promotion" is a broad term and potentially, and no doubt actually, involves every element of the communications mix - direct marketing, advertising, personal selling, PR and even sales promotion. How to decide which? The starting point is to i…
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You highlight a crucial and wider point, Peter. In the same way that the various functional strategies within an organisation (eg HR, marketing, operations, finance) have to be consistent in achieving the higher level organisational objectives, …
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Sorry, but I think we also need to consider how the EBU wants to appear to a wider range of external stakeholders and to society at large. Is that not also important and do we not value making a contribution to society as a whole (which, by the …
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Sorry, Martin, I should have made it clear - that bit about being the best was a quote from 415788 earlier in the thread and I was putting forward the same point of view as you are - what does "best" mean. Other than that, I pretty much agree wi…
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Merely to promote discussion can I suggest "to be the best National Bridge Organisation in the World"?
That's quite a sensible suggestion and fits well with the "an ideal bridge organisation" suggestion. It also complements the more struc…
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Yes, Tim, I sort of agree. So maybe it should be "An ideal bridge organisation as an association of member county organisations and clubs"? The counter argument, though, would be that, in developing strategy, you should not apply constraints at…
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Tim, check out my comments above about the difference between a mission statement (which I generally don't actually have much time for) and a mission (which should guide an organisation). I'm more than happy with describing an i…
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Some interesting ideas here, 495670. Fred Davis, secretary of Stamford BC, has made the point that the best way to get fresh ideas for an organisation is to talk to the younger members and this post supports that view.
What is also need… -
Just picking up your question, Tim, you might be able to get away with a vague mission statement, but if your mission isn't crystal clear nobody will have a clue what they're supposed to be doing. A clear mission gives everyone and every function c…
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Reference the above, Martin, developing strategy always involves tradeoffs. Any organisation trying to always do the best it can for all its customers all the time without regard for cost, long term consequences etc is going to face problems. A…
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I'd like to draw a distinction between a mission statement and a mission. The former is usually little more than a strapline (eg Tesla’s mission is to accelerate the world’s transition to sustainable energy. eg2 “Bring inspiration and innovati…
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The above are a given for any organisation in the civilised world and we have to think beyond simply valuing various stakeholders, both internal and external. As Boohoo, for example, has demonstrated in the last couple of days, any organisation …
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On a different topic from my comment above, sound strategy is based on a good understanding of mission. And strategy is "only" a way of achieving goals and objectives. Consequently developing strategy before all of these are in place carries ma…
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It's true that these are issues that we face. In order to address them we need to address the drivers of these issues - ie why are they arising and how external factors are causing them. For example (and I don't vouch for the accuracy of, and w…
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Hi from Worcestershire
Based at least partly on a conversation and idea from the Midland County Working Group, we initated an Inter-Club League about five years ago, We only run it over about 3-4 sessions a year but it has been well-rec…
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It appears that we have to be a bit careful with our terminology here (although I agree with most of what is said above)! If you check out the definitions in the November 2017 EBU bye-laws, you'll find: -
"Duplicate Contract Bridge" mean…
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I totally agree with most of what you say here, CMOT, although I think it relates more to Issue 4 than Issue 3. My instinct is that, as you say, some kind of "registration but not affiliation" is required but I can also see dangers in that. How…
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I was encouraged to see that the Board has recognised the need for the strategy document to feed into "firm operational plans" (http://www.ebu.co.uk/node/3075) - that is extremely good …
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I have been talking with Chairs of non-affiliated clubs to try to understand what value they do or do not see in the EBU and, consequently, what relationship with the EBU they might contemplate.
The emphasis of many of these clubs is soci…